<p>Customer engagement for retail marketing</p>

<p>CPaaS | Retail, Africa and Middle East</p>

Context

The client is an international marketplace with branches and delivery systems in over 10 countries in Africa and the Middle East.

With competition in the industry increasing, they needed a solution to grow and scale. In particular, they required a solution to remain locally competitive on pricing for their A2P messaging across all branches - for both their marketing SMS, and transactional SMS (which required higher quality routes, for real-time updates).

Needs

More flexibility to remain locally competitive on pricing across the countries they operate in
Optimized traffic and financial reporting, which was originally split per branch, country, and type of traffic
A straightforward communications solution - fully compliant with local regulations, highly secure, and with minimal DevOps contribution

Solution

Our agile development process allowed us to stay flexible and create a solution that was fully customized to our customer's needs, including:

Traffic and financial reporting, in one place: Through a customized solution they gained visibility of their international traffic and financial reporting across all sub and master accounts, in one place.
Established Sender IDs: Using local routes is challenging for Sender IDs in terms of registration for each route. BICS simplified the process without requiring them to sign agreements with each operator.
Compliance, security, and QoS: BICS enabled regulation compliance through automated SMS opt-out with URL inclusion in the message. They can now offer consistently great QoS thanks to the highest delivery rates and lowest latency of BICS’ routes.

Results

Increased customer satisfaction through highest delivery rates on transactional SMS

Reduced costs thanks to our optimized routes, our client can now adapt their prices to stay competitive

Optimized operations through customized reports, API integration, 24/ 7 expert support and a self-management model